Recent developments hint that Grand Theft Auto VI (GTA 6), one of the most highly anticipated video games in recent years, might debut with a price tag exceeding $100 — a notable jump from the current $70 standard for next-gen titles.

The speculation gained traction after a Swiss retailer briefly listed GTA 6 for preorder at $112 USD (roughly KES 14,400). Although the listing was swiftly taken down, it sparked widespread discussion and concern among gamers about the game’s potential final price.
Are Tariffs to Blame?

One major factor driving this possible increase is the impact of tariffs imposed on imported goods during former U.S. President Donald Trump’s administration. These tariffs, aimed at imports from countries such as China, Mexico, and Canada, could drive up production and distribution costs for a wide range of products — video games and consoles included.

The Entertainment Software Association (ESA) has raised alarms, warning that such trade measures may hurt both the industry and consumers. Strauss Zelnick, CEO of Take-Two Interactive (Rockstar Games’ parent company), echoed these concerns. While he believes that game sales could remain steady, he pointed out that higher console prices — a likely result of tariffs — might dampen overall market growth.

Industry analysts suggest that these trade policies, combined with escalating development costs for blockbuster titles, could inevitably lead to more expensive games. The issue is especially pressing since many physical game discs are produced in countries affected by the tariffs, meaning both physical and digital copies might see price increases.

As of now, Rockstar Games has not officially announced GTA 6’s retail price. Still, the buzz surrounding the $100+ listing reflects broader economic challenges — and the real-world consequences of international trade policy on the gaming world.