Take-Two Interactive CEO Strauss Zelnick recently addressed speculation about AI’s potential impact on the development of Grand Theft Auto 6. Speaking with CNBC, Zelnick explained that while AI can enhance efficiency, it won’t significantly accelerate the game’s production.
“The interactive entertainment industry has utilized AI for years,” Zelnick remarked. “Our tools help streamline workflows, but they’re increasingly becoming standard. AI allows creative teams to focus on innovation rather than routine tasks, but it doesn’t make creating blockbuster games faster or cheaper.”
Fans of the GTA series, eagerly awaiting GTA 6 for nearly a decade, often scour updates and GTA Online content for clues. While Rockstar Games has announced a 2025 release window, the exact launch date remains unknown.
Despite challenges like actor strikes, global disruptions, and technical complexities, excitement for GTA 6 continues to build. The first trailer, showcasing detailed interior designs and signage, has fueled speculation about AI-driven innovations for NPCs and environments. However, Zelnick’s comments suggest that such advancements enhance creativity rather than significantly altering development timelines.
Take-Two remains optimistic about meeting the 2025 target, with fans dissecting every update as anticipation for the next chapter in the legendary franchise grows.
